All Day

Attendee Arrivals: Arrive anytime prior to dinner

1:00 - 3:00 PM

Optional Activity

3:00 - 5:00 PM

Optional Activity

6:00 - 9:00 PM

Welcome Reception + Gifting (Front Lawn)

7:30 - 9:00 AM

Breakfast (Acacia Room)

9:00 - 9:10 AM

Welcome & Opening Remarks (Mohave Room)

9:10 - 9:40 AM

AILG: The Laws of Growth Tell Us Why AI Will Rule Growth (Mohave Room)

9:40 - 10:10 AM

GTM AI Unleashed: Real Wins, Lessons, & What’s Next (Mohave Room)

10:10 - 10:30 AM

Fireside Chat: Culture Design (Mohave Room)

10:30 - 11:00 AM

From Self-Serve to C-Suite: Building an Enterprise Engine with AI (Mohave Room)

11:10 - 11:40 AM

- Fireside Chat: AEO/GEO vs. SEO (Mohave Room)
- AI Experiments: What Worked, What Didn't? (Saguaro Room)

11:40 AM - 12:40 PM

Lunch (Mohave Room)

12:45 - 1:15 PM

- AI Technical Readiness for a Differeniated GTM motion:
Data + Content + LLMs + Agents + RAGs (Mohave Room)
- AI: Build vs. Buy (Saguaro Room)

1:25 - 1:55 PM

- AI: What Does the Board Care About? (Mohave Room)
- New AI Measurement Frameworks for GTM Effectiveness (Saguaro Room)

2:05 - 2:35 PM

- AI Led Product Growth vs. AI Led Sales Growth (Mohave Room)
- New Company Measures: AI Driven Efficiency & Growth (Saguaro Room)

3:00 - 4:00 PM

Optional Activity

6:00 - 7:00 PM

Dinner (Front Lawn)

7:00 - 10:00 PM

Casino Night (Pavilion Room)

7:30 - 9:30 AM

Breakfast (Acacia Room)

9:30 - 9:40 AM

Opening Remarks (Mohave Room)

9:40 - 9:55 AM

Fireside Chat: Level Up for the AI Age: How to Be Relevant, Respected, and Recruited (Mohave Room)

9:55 - 10:15 AM

Change Constraint: Key to Unlocking Speed to
Monetization (Mohave Room)

10:15 - 10:30 AM

Closing Remarks (Mohave Room)

10:40 - 11:15 AM

- How to Build Advocacy by Expanding Your Existing
Customer Up and Cross Sell (Mohave Room)
- The Future G2M Team + Agent Design (Saguaro Room)

11:25 AM - 12:00 PM

- The New AI-first Org Structure (Mohave Room)
- Daily Personal Hacks AI (Saguaro Room)

12:00 - 1:00 PM

Lunch (Acacia Room)

1:00 PM

Departures (Front Lobby)